HVAC Company Increases Engagement with Organic Online Optimization
Challenge:
A Midwest Home Services Company wanted to elevate its HVAC presence and enhance customer engagement through a strategic focus on local SEO. The primary objective was to optimize online visibility, ultimately driving an increase in incoming calls and form submissions.
Solution:
Darwill’s solution for the client involved researching short and long-tail keywords associated with seasonal HVAC services strategically designed to boost organic traffic. By utilizing high-ranking keywords, we optimized the client’s website and curated relevant blog topics based on the type of HVAC services they offer. We also enhanced user engagement by strategically placing calls-to-action across the site for easy click-to-calls and form submissions ultimately leading to conversions.
Strategy:
Our strategy aimed to enhance the client’s organic performance by producing monthly blog postings. We also provided ongoing back-end, front-end, and off-page audits to ensure they stayed ahead of their competitors while building customer trust by showcasing their industry expertise.
Results:
243.69% INCREASE
Users increased by 243.69%. More people visited the site compared to the previous year.
244.68% INCREASE
New Users increased by 244.68%. More new people discovered this HVAC company compared to the previous year.
244.33% INCREASE
Sessions increased by 244.33%. More website visitors came to the site compared to the previous year.
