Is Print Mail Dead? Not for Med Spas—Here’s Why It’s Thriving

Looking for a marketing channel that will help your med spa get more clients and keep books full? Direct mail is the answer! 

In episode 7 of “The Patient Magnet” podcast, hosted by Jared Rohrer, Darwill’s very own Jon Romano, Senior Vice President of Sales, and Courtney Smith, Account Executive, joined the conversation to tackle a surprising topic: how to make print work in the digital age.

Together, they explored how direct mail is far from dead—especially for med spa practices. In fact, it’s a channel that’s often overlooked but packed with the potential to bring in more clients, boost appointment bookings, and strengthen your marketing mix.

What the Med Spa Podcast Talks About

The objective of the episode? To debunk the myth that direct mail is outdated and to share how med spas can take advantage of this tried-and-true strategy, especially when combined with digital tactics.

During the episode, we covered several important insights, including:

• Why direct mail is still relevant: In a world highly focused on digital opportunities, direct mail offers a tactile, trustworthy, and less competitive space for your med spa brand to stand out.
• How to target better: With data-driven targeting, direct mail can be highly personalized —allowing med spas to send offers to the right households at the right time.
• Keeping clients engaged: Using automated trigger mail, your med spa can keep clients engaged throughout their care. Based on pre-determined events, mail can automatically be sent based on where the client is at in their treatment plan. Send appointment reminders, cross-sell med spa treatments, or simply wish them a happy birthday.
• Real-world success stories: We share examples of mail campaigns, formats, and offers that are currently working for our clients for direct response.

The Future of Direct Mail for Med Spa Marketing

Direct mail has come a long way from the days of mass mailing and crossed fingers. Today, it’s smarter, more strategic, and highly targeted. By tapping into your med spa’s data, we can identify and reach local prospective clients who are most likely to be interested in your services and treatments. 

In the podcast, Courtney explains, “Everything comes down to data. We work with you on ingesting your med spa client data. We start with a market analysis and building a customer profile to show you where your clients are. [We can see things like] who they are and what attributes are all alike. Then we model that data to find new prospective patients in your market area.” 

When data drives your mail strategy, it amplifies your impact—delivering the right message to the right households. In today’s digital age, direct mail remains a powerful and effective channel for generating high-quality leads.

Pairing Direct Mail with Digital Marketing

Direct mail shouldn’t work alone. In the podcast, Jon explains, “The data that we've used to build models [for your mail campaign] can be used from a digital perspective as well. We can take this prospect database that we built off a model, go into Facebook with the same creative, the same campaign messaging, and chase the same people at the same time through a multichannel approach. That's where it starts to get really powerful.”

Successful campaigns integrate print with digital seamlessly—think service-specific landing pages, QR codes, and retargeting ads. This multichannel approach boosts engagement and conversions by meeting your audience wherever they are, reinforcing your message at every touchpoint.

Add Mail to Your Marketing Mix to Book More Clients

If you’ve been ignoring direct mail, it’s time to take another look. For med spas, it offers an untapped opportunity to reach new clients, reactivate past ones, and build a stronger, more balanced marketing mix.

Reach out to Darwill today to start mailing.

Listen to the full podcast episode on Spotify or YouTube and discover how your med spa can thrive by combining print with digital.