Data Sources

DATA SOURCES

Endless Insights

Darwill utilizes a wide range of data sources to find your local target audience, learn more about them, and make the best marketing decisions based on the data. A data source is the location where the data originates from.

There are several data sources available for businesses and marketers to use for their marketing efforts.

Data Sources

Utilizing Data Sources

Darwill utilizes the following data sources to help you to craft successful, highly targeted campaigns:

 

0

Zero-party

Data that the customer intentionally and proactively shares with a company.

1

First-party

Information a company directly collects from its customers and owns.

2

Second-party

Information that is acquired from a trusted partner, like Darwill.

3

Third-party

Information that is collected by a separate entity, typically purchased.

SPECIALTY DATA

National Consumer Files

Darwill has two national installs of consumer files, Acxiom and Porch Media Group, which gives us access to over 345 million unique individuals we can market to. Plus, we maintain partnerships with a larger number of specialty data providers giving us access to even more records.

Acxiom
Porch Media Group
PHYSICAL INTENT

Geo-Data

Information about the specific geographical location of the device being used by a consumer. Using geo-data we gain insight to where your customers are in the real world. Their physical intent tells us how far they are willing to drive to location, which competitors they are going to, and more.

Our Data Allows for

Personalized Marketing

Personalized Marketing

Targeted Messaging

Targeted Messaging

Optimal Cadence

Optimal Cadence

Collect Consumer Data with Data Sources

Using data sources helps you gain information on customers and prospects which can further be used to direct your marketing efforts.

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