By Jon Romano.

6 Ways to Use AI for Your Business

Imagine a world where businesses can handle routine tasks seamlessly and respond to customer inquiries instantly. Businesses across industries can accomplish this without lifting a finger. This is the reality artificial intelligence (AI) brings to businesses today.

In recent years, businesses leveraging AI has grown. This helps businesses of all sizes work faster and more efficiently. Organizations are using AI for market research, sales prospecting, and automating repetitive tasks. This helps reduce errors, boost productivity, and improve customer experiences.

Automated workflows can help industries like healthcare and retail avoid costly mistakes. They can also save time and allow businesses to focus on growth strategies that matter. Let's explore six powerful ways AI can elevate your business and help you stay ahead of the curve.

1. Automate Repetitive Tasks

AI-powered automation can handle time-consuming and repetitive tasks, freeing up employees for more strategic work. Businesses can use AI-driven tools for:

Data entry and document processing
Automated appointment or service scheduling
Invoice processing and financial reporting

Example #1. A financial services firm can use AI to automate invoice processing. This reduces manual work and lowers errors in financial reporting. Tools like Zapier and Microsoft Power Automate help streamline workflows and improve operational efficiency.

Example #2. A hearing care practice can use AI scheduling tools to automate hearing aid fitting and other hearing check appointments. This reduces wait times and optimizes doctor availability.

2. Enhance Customer Support with AI Chatbots

Large language models (LLMs), a type of artificial intelligence, power AI-driven chatbots and virtual assistants by recognizing, translating, predicting, and generating text. In customer support roles, LLMs enable instant responses to common questions, helping to improve response times and overall customer satisfaction. These tools can:

Be trained on datasets to learn how to respond
Answer frequently asked questions
Process orders and track shipments
Offer personalized recommendations
Provide 24/7 customer service without human intervention

Example. Retail companies can use AI tools on their websites. This helps them answer customer questions faster. It can cut response times in half and improve customer loyalty. Popular chatbot platforms include ChatGPT, Claude, and Meta AI helping businesses enhance customer engagement and support.

As LLMs become increasingly sophisticated and human-like in their responses, they are proving to be powerful tools for customer support. Many are now passing the Turing Test, meaning their conversations are often indistinguishable from those with a real person. In fact, a recent study found that OpenAI’s GPT-4.5 model was perceived as human 73% of the time.

This level of realism allows AI chatbots to enhance the support experience—often helping consumers without them even realizing they’re interacting with a machine. In addition to creating a more natural conversation flow, chatbots significantly reduce wait times and can quickly direct consumers to relevant articles or web pages based on the keywords in their questions.

3. AI to Help Data-Driven Marketing Decisions

AI and Data Science help marketers harness vast datasets. This allows the business to predict market trends, segment its audiences, and personalize campaigns accurately. Among these advancements are Agentic AI and AI agents. This type of AI doesn’t just generate content, it takes action, executes tasks, and integrates directly into workflows with minimal human intervention.

AI agents are built to excel in particular areas, whether it's analyzing customer behavior, identifying patterns in preferences, or responding to user interactions. With specific AI agents crafted for nearly any marketing function, businesses can integrate AI tools to save time, reduce manual effort, and uncover deep insights from data to optimize marketing campaigns.

AI can help marketing teams to make data-driven decisions, such as:

Identify high-quality customer segments
Optimize ad targeting for better conversion rates
Anticipate customer needs to create targeted campaigns
Deliver ads to the most engaged consumers at the right time
Tailor personalized messaging for digital ads, email, and direct mail

4. Optimize Hiring and HR Processes

AI streamlines recruitment and HR functions, reducing time spent on hiring and employee management. AI tools assist with:

Resume screening to boost efficiency
Candidate matching that reduces hiring biases
Employee engagement and job performance
Workforce planning and retention strategies

Example. An HR team leverages AI to look at resumes. It checks the individual’s skill set and ranks candidates. This ranking reflects how well they fit the job description.

AI chatbots such as Claude, Gemini, or Chat GPT can make the initial screening process easier. They can conduct automated interviews with set questions. They also assess answers for important skills and cultural fit. This allows the department to focus its time on the most qualified candidates.

5. Boosting Innovation and Idea Generation

AI can also help supercharge brainstorming and idea generation. AI helps teams by quickly using industry trends and providing new ways to approach processes. This helps them overcome mental blocks and inspire innovative thinking. If you are looking for bold ideas or new methods, AI can inspire businesses to stay ahead.

It’s important to note that AI can hallucinate, meaning it makes up information that sounds real but isn’t true. This can be a big problem when using AI to create content or answer questions. Therefore, it’s essential to double-check AI-produced content, do your own research, and check sources to ensure the ideas and content being provided are accurate.

Example. Imagine crafting a social media campaign and getting a boost from AI. It can suggest popular hashtags and help you ideate on different ad copy options. This helps the company’s team improve and expand on ideas.

6. Smarter Sales Decisions

Using AI, machine learning algorithms, and predictive modeling, companies can better predict future sales trends. This helps them anticipate customer demand and change their strategies as needed.

This proactive approach helps businesses stay ahead of market changes. It also allows them to optimize pricing, improve products, and customize marketing campaigns to boost conversions. Businesses can use real-time insights and data to make better choices. This can help them increase sales, reduce risks, and discover new growth opportunities.

The Limitations of AI

While AI can enhance many business functions, there are situations where human intervention is necessary. AI does not have emotional intelligence. This makes it unsuitable for tasks that need careful decision-making, deep empathy, or unique problem-solving.

AI should complement the work of each department in your business, not replace them. AI is great at handling data and automating repetitive tasks. However, human workers offer critical thinking, creativity, and relationship skills that AI cannot copy.

The Future of AI in Business

AI technology continues to evolve at a rapid speed, offering even more opportunities for businesses to innovate and stay competitive. As AI tools get better, businesses that use AI will have an advantage over competitors. They will improve efficiency, engage customers, and increase profits.

Every industry can benefit from artificial intelligence (AI), whether through automation, data-driven insights, or customer engagement. With a growing number of AI and large language model (LLM) tools emerging, it’s important to explore and experiment with different options to find the right fit for your specific goals and use cases. By leveraging AI into processes across departments, you can unlock new levels of productivity and success. Now is the time to explore AI-powered solutions and take your business to the next level.

Want to chat more about AI for marketing? Connect with Darwill on the latest advancements and technology that can be leveraged for performance-based marketing campaigns.