Direct Mail
Direct mail is still very much alive and well! Utilizing our vast industry knowledge and direct mail best practices, Darwill's performance-based mail sees 10X higher response rates. We leverage our in-house creative, data science, and production to strategize and create traditional direct mail and programmatic direct mail (PDM) campaigns.
Direct mail is still very much alive and well and is achieving outstanding results.
We pair your offline and online data with our in-house consumer file and other data sources to power your traditional or programmatic direct mail campaign.
Our data science team identifies the "who," while our marketing team walks you through the "how." Darwill provides the strategy, creative, and production to give you the complete lead generation channel with only one vendor and one dedicated Account Manager. Spend your time on other business goals rather than managing multiple marketing vendors.
1. Identify Lists
Classify your audience with data science.
2. Design Campaign
Write engaging copy and create designs.
3. Execution
Efficient campaign production and delivery to meet deadlines.
4. Analyze
Continuous testing to improve campaign results.
Our programmatic direct mail campaigns use an automated triggered approach to send relevant mail to consumers. By utilizing your real-time online and offline data, a tailored mail piece is deployed based on consumer behaviors or other pre-determined triggers. Triggers may include a birthday, a purchase, or even moving to a new neighborhood.
An automated programmatic direct mail campaign lets the data do the work. It targets your prospects and customers with timely, relevant communications at all stages of the buyer lifecycle.
Rapid Release is the methodology we use when time is of the essence! This approach allows you to quickly and efficiently communicate with your customers and prospects through targeted, direct mail.
Once we have a connected data relationship, we push your piece into the mail stream the next day to get it in front of customers while you’re still top of mind.
