Direct Mail
Darwill creates direct mail performance-based marketing strategies that see a 10x higher response rate by utilizing our in-house creative, data science, and production. We’ll help you leverage data and proven direct mail campaigns as an effective and analytically consistent channel for customer acquisition.
Direct mail is still very much alive and well and is achieving outstanding results.
We pair your data with our in-house consumer file and other data sources to get your product or service message into the right customer's or prospect's hands.
Our data science team identifies the "who," while our marketing team walks you through the "how." Darwill provides the strategy, creative, and production to give you the complete lead generation channel with only one vendor and one dedicated Account Manager. Spend your time on other business goals rather than managing multiple marketing vendors.
1. Identify Lists
Classify your audience with data science.
2. Design Campaign
Write engaging copy and create designs.
3. Execution
Efficient campaign production and delivery to meet deadlines.
4. Analyze
Continuous testing to improve campaign results.
By utilizing your consumer data and stitching it with our real-time data, we can identify in-market shoppers and your brand in front of consumers during their decision-making process. Trigger-based campaigns allow you to set up direct mail that automatically sends to customers based on their buying actions.
Rapid Release is the methodology we use when time is of the essence! This approach allows you to quickly and efficiently communicate with your customers and prospects through targeted, direct mail.
Once we have a connected data relationship, we push your piece into the mail stream the next day to get it in front of customers while you’re still top of mind.
