Creative Services
Our Creative team handles everything from constructing a campaign strategy, custom mail piece design, content marketing, crafting eblasts, and more. We work on thousands of tested and proven marketing campaigns each year.
Utilizing rich Data Science insights, we know what campaign elements work time and again across multiple industries and channels. Whether it’s direct mail, email, digital ads or streaming ads, we craft the best strategies for our client's objectives.
We create personalized, engaging direct mail that targets your current customers and prospects through design and response-worth content. Once our team understands your campaign goals, we work as an extension of your marketing team to build a successful performance based marketing campaign.
With our revolutionary technology, we can automate your mail delivery. Unlike traditional mail campaigns that target your entire mailing list, automation uses proven templates that are sent at the right time based on consumer specific events.
Our Creative team can take your direct mail campaign or other campaigns digital by developing content for social media advertising, display advertising, paid search, email advertising and acquisition, Informed Delivery, and streaming TV and audio advertising. With our proven combination of imagery, text, and call-to-actions (CTA), we capture leads and drive conversations for you online.
Once your campaign is running, our Data Science team will inform us of the results. Upon analyzing, we may suggest testing alternative creative designs against the control campaign. With our years of experience and collection of proven campaigns, we make educated selections when swapping out and testing different content, imagery, CTA’s, mail formats, or channels to garner more response – leading to more sales and higher ROI.
Darwill can perform A/B testing for your campaigns to discover the combination of creative elements that capture the best results. We can also turn your campaign omnichannel by running it on various channels that make the most sense for your goals.
