Geo-Fencing Helps Hearing Care Practice Convert New Hearing Aid Patients

Challenge:

A multi-location hearing care practice wanted to promote hearing aids and hearing assessments with a localized programmatic advertising campaign. The client enlisted the help of Darwill to utilize geo-fencing with conversion zone technology and other digital tactics to reach their target audience, track offline conversions, and achieve a CTR of 0.10%.

Solution:

We identified several local hearing competitors and built targeted geo-fences around each rival office to target visitors to these locations. Darwill’s team then set up conversion zones around the client’s clinics to measure their offline conversions.

To further drive appointments and hearing aid conversions, Darwill utilized search engine retargeting at the keyword level and category contextual targeting for hearing healthcare. Pairing these efforts with our geo-fencing work enabled us to maximize the campaign’s reach and performance. After launch, Darwill continually monitored and made enhancements to improve the campaign’s performance. We optimized keywords, implemented frequency caps, and block listed domains. 

Results:

Over five months, Darwill delivered a CTR of 0.13%, exceeding the client’s initial goal of 0.10%. The campaign also generated 282 total visits to the hearing practice’s locations.