Digital Marketing Captures Local Dental Patients and Increases Appointments

Challenge:

A Midwest Dental Care Practice came to Darwill requesting help to improve their SEO performance to better compete against the competitors in their local market. While many of their competitors were large, brand-named corporations, several others were individually-owned dental clinics that focused on the same areas as the client.

Solution:

Darwill met with the client to review how to better optimize their website for their local market. We also suggested other marketing strategies that could help achieve their goals. Our recommendation was to implement social media advertising and pay-per-click advertising in tandem with SEO. These strategies together were the perfect combination to improve the dental practice’s marketing performance.

Strategy:

Darwill’s strategy for the client was to improve their overall SEO performance. Our first course of action was to improve their back-end website performance. Darwill’s Digital Team focused on the metadata, imagery, and hyperlinks on the client’s site. Next, we ensured that the content on the website was easy to navigate and read. We also optimized their Google Business Profiles, Apple Maps listings, and Bing Places listings.

Results:

13.75% INCREASE

Users increased by 13.75%. More people visited the site compared to the previous year.

17.4% INCREASE

New Users increased by 17.4%. More new people discovered this dental care provider compared to the previous year.

9.21% INCREASE

Sessions increased by 9.21%. More website visitors came to the site compared to the previous year.

59.15% DECREASE

Bounce Rate decreased by 59.15%. Our optimization efforts (namely image compression and metadata improvements) helped to keep website visitors on the site and engaged with the content.