Complex Fulfillment Programs, Streamlined for Customizable Membership Mailings
Challenge:
A Midwest Cultural Institution needed to outsource and update its membership program. In the span of three months, they needed to convert their in-house manual processing of paper cards to outsourced fulfillment of plastic cards, while still maintaining their level of customization and control of the process.
Goals:
Solutions:
As a full-service provider, Darwill offered a cost-effective alternative to the client's existing internal process. We proposed they use our membership renewals through direct mail, IP targeting, and email campaigns as well as presented our membership card production and fulfillment (both paper and plastic) capabilities to streamline their process. By leveraging Darwill as a partner, the client was able to offload work onto us so that their team could focus on other membership objectives.
Strategy:
Darwill worked closely with the client to take a complex program, break it down, assess the pieces, and set up a new, more streamlined process. At every step of the way, Darwill presented ideas to improve the process.
Results:
With Darwill as a partner, the client has access to the convenience of a single source provider, with the expertise to continually improve the process and save on program costs and time. On one acquisition mailing alone, Darwill was able to save its client $6,000 in postage costs.
"Our Darwill account representative had all the answers and explained exactly how the program would work down to the smallest details. They had the necessary experience in the cultural arena as well as real examples of other clients with complex fulfillment programs."
