How Informed Delivery Can Increase Your ROI

Are you looking to incorporate digital elements into your direct mail campaign? The United States Postal Service’s (USPS) Informed Delivery is an innovative way to bridge the gap between traditional direct mail and modern email marketing.

Informed Delivery combines the tangibility of physical mail with email notifications, enabling businesses to engage customers whether they check their physical mailbox or not.

Sound interesting? Let’s explore how Informed Delivery works, why it elevates direct mail, and how Darwill creates email image ads for these alerts that complement your mail campaign.

What is USPS Informed Delivery?

Informed Delivery is a free USPS service that provides users with a digital preview of their incoming mail via email or the USPS Mobile App. Each email includes a representative image of the mailpiece, along with an optional ride-along image.

A ride-along image is essentially a digital ad that can link to the same offer presented in the mailpiece. The digital element of Informed Delivery reinforces your message and enhances customer engagement across channels.

Here’s how it works:

1. Users sign up for Informed Delivery to receive daily email digests or access their USPS dashboard for mail previews.
2. Darwill integrates your direct mail campaigns with Informed Delivery representative and ride-along images, adding compelling CTAs and interactive links.
3. With over 70.3 million active users and 44.5 billion impressions annually, Informed Delivery is a powerful tool for expanding reach and driving engagement.

Direct Mail and Digital: A Match Made in Marketing Heaven

Informed Delivery is the perfect bridge between direct mail and digital marketing. While direct mail provides a tangible, personal touch, the digital ad feature allows users to engage with the offer instantly—clicking the link to explore it even before the mail arrives. 

If you're new to omnichannel marketing, Informed Delivery could be a great place to start. It helps create a seamless, consistent experience across platforms—an approach that has been shown to generate six times more sales than relying on a single channel alone.

How Informed Delivery Boosts ROI:  

• Amplified Visibility: By pairing direct mail with digital mail previews, your business can capture attention twice—once in the inbox and again in the mailbox.
• Interactive Elements: Clickable links in USPS email notifications drive traffic to your website or landing page. If they don’t take immediate action, the physical mailpiece reinforces your message and increases conversion opportunities.
• Increased Reach: With 33.7% national saturation, Informed Delivery allows your business to connect with a broader audience.
• High Engagement: USPS daily digest emails boast an impressive 58.9% average open rate, ensuring your message reaches a highly attentive audience.

USPS Informed Delivery Incentive

Informed Delivery is part of the USPS 2025 Promotions and Incentives under the “Add-on” category, offering businesses a 1% discount on eligible mail pieces. If you're looking to add this to your mail campaigns, Darwill is here to help!

We’ll guide you through the process, ensuring your mail meets all eligibility requirements to qualify for the discount. Plus, our expertly crafted mail and digital ad creatives are designed to capture attention and drive action, maximizing your campaign’s impact.

Unlock the Power of Informed Delivery

USPS Informed Delivery is more than just a mail notification service—it’s a powerful tool to integrate physical mailboxes with digital inboxes and take your marketing to the next level.  

Ready to get started? Reach out to Darwill today to start adding Informed Delivery to your direct mail.