Summer Marketing Ideas for Fresh Campaigns
Summer sunshine, vacations, beach parties, and more are right around the corner. As summer approaches, it's wise to plan your marketing campaigns so that they sizzle.
During the warmer months, people are spending more time outside. This means less time on their screens, causing business to slow down. To drive sales, you need to keep customers engaged and reach new audiences with fresh campaigns.
This summer, take advantage of heating up your campaigns. Consider exclusive offers, capitalizing on key events, and updating your visuals and messaging.
Exclusive Summer Deals and Offers
Entice customers and prospects to shop with exclusive summer deals and offers. Everyone loves a great deal, whether it's a coupon, discount, or special offer. When creating sales and deals, make sure you run them for the products that make the most sense for the season. For example, you may offer a discount on summer fitness classes, tune-ups for air conditioning units, or run a 4th of July sale for your car dealership. They will appreciate the deal and gladly shop for your products and services after receiving a coupon in the mail or clicking a targeted digital ad.
You can also run summer-specific giveaways or temperature-themed discounts for loyal customers. For example, if it reaches 100 degrees, customers receive a 10% or $10 off discount. You may also consider running special deals during town fairs and events in the neighborhood. Doing so can help you bring in new customers from your neighborhood.
Another fun promotion you can run is for limited-edition summer products. When products are only available for a specific time, consumers have a sense of urgency to buy. For example, you may reveal a limited-edition ice cream or smoothie flavor only in summer.
Capitalize on Key Events
Key events and holidays during summer allow your business to generate sales. One good example of a key event is the 4th of July. You can create 4th of July sales specials for your products and services.
Another example of a big shopping event in summer is back to school. Spending for back-to-school supplies has increased, averaging $865 in 2022. Even though summer is just starting, it's good to think about these campaigns now. Shoppers for all types of students will be looking to buy supplies for the new school year. Promote what you can to leverage this event. Students will need typical supplies like pencils, notepads, and folders. They'll also be looking for new clothing, backpacks, dorm furniture, and technology. Late summer is a big spending time for households with students and young adults. Take advantage of this spending! Craft back-to-school campaigns to promote your seasonal products and services.
Update Visuals and Messaging
It's time to freshen up your design visuals and messaging. Summer is a time when people's preferences and behaviors change. They are more likely to engage with vibrant and energetic content. This is because it embodies the spirit of the season. Refresh your visuals to add bright colors, sunny imagery, and elements of fun and relaxation. These visuals capture the attention and interest of your target audience better. Adding summer-related lifestyle photography, emojis, language, and phrases will drive your message home.
A simple update can make a world of difference between an engaging ad and an irrelevant one. Darwill has seen that when you use seasonal imagery and messaging, there is a lift in responses. Incorporating summer-related themes resonates with consumers and creates a sense of urgency. By keeping ads fresh and appealing, you can stay competitive and remain relevant. This can help improve engagement and drive conversions during summer.
Make Your Marketing Sizzle this Summer
Summer is a time to have some fun with your marketing. Try offering exclusive deals for key summer events and updating your designs. Need help brainstorming more summer ideas? Craft your fresh campaigns with Darwill all year round.
