Engaging Social Media Content
Jul 12, 2023

5 Captivating Types of Social Content to Unlock Dental Practice Growth

Social media platforms can be a great way to connect with your dental patients and prospects. It allows you to leave a lasting impression and communicate your dental services, educational information, special offers, and more.

The success of your social media presence depends on the type of content you post and staying up to date with the latest dental trends. So, what kind of content should you post? Don't worry; Darwill recommends five types of social media content you can utilize to engage your audience and increase their interest in your services.

Posting Short Videos

Short videos are viral on social media platforms due to their captivating nature and ability to present information concisely. People spend 147 minutes daily on social media scrolling through content. To catch their attention and provide instant gratification, you must quickly deliver valuable, entertaining dental tips. Platforms like TikTok, Instagram Reels, and YouTube Shorts are excellent for sharing these short videos.

Some video ideas include:

  • Simple oral hygiene tips.
  • Demonstrations of proper brushing and flossing techniques.
  • Introductions to your dentists and staff.
  • Dental office tours.
  • Quick informative videos on the difference between a dentist, a periodontist, and an orthodontist.

Upload Before and After Images 

Images are another engaging type of social media content. People prefer visually appealing content over lengthy text descriptions. 61% of consumers find them to be the most engaging type of social content. When using images in your social media posts, you can showcase transformations and success stories by sharing before and after pictures of your patients. Highlighting cosmetic dentistry procedures, such as teeth whitening or smile makeovers, can be very impactful.

Engage with Patients Through Live Videos

Live videos enable you to engage with patients in real time, creating a sense of community and instant interaction. Forming this connection will help you get more people in the door. Hosting live Q&A sessions or webinars allows you to directly address patients' concerns and inquiries. Instead of waiting for responses to comments on an image post or direct message, Q&A viewers can send in a question and instantly receive an answer.

Platforms like Facebook, Instagram, YouTube, and LinkedIn offer live streaming capabilities. Live videos can be used for webinars or Q&As. You can discuss common dental questions, debunk myths, or demonstrate dental brushing techniques. Another thing to consider is inviting a satisfied patient to share their experiences and testimonial.

Dental Podcasts and Audio Recordings

Audio recordings, particularly in the form of podcasts, perform well on social media. Podcasts are convenient for listeners that are multitasking. Platforms like Spotify and Apple Podcasts offer an opportunity to showcase your dental expertise. Record informative podcast episodes where your dental team discusses relevant topics, educates listeners about oral health, and shares patient stories. Inviting industry experts or satisfied patients as guest speakers can further enhance the podcast's appeal and help motivate others to take the next step in their dental journey.

Linking to Informative Content

Lastly, you can leverage the power of linking to other content within your social media posts. By including links to landing pages or blog posts, you can provide easy access to the information your audience is interested in. Platforms like LinkedIn, Twitter, and Facebook allow you to conveniently direct viewers to informative blogs, office location listings, or contact pages where they can easily schedule an appointment with your dental practice. One-click access to relevant content enhances user experience and encourages them to take action.

Drive Practice Growth with Captivating Social Content 

Posting content that attracts and encourages patient interaction will help you see practice growth. If you need assistance with social media management and crafting engaging posts, Darwill is here to help!