Trigger Marketing Increases Conversions

Challenge:

A well-established, hearing care company with over 150 locations was mailing all non-converted leads with the same message and cadence. Darwill recognized an opportunity to better segment and target these leads which led to the creation of an outcome-based customer journey.

Achievements:

•  Based on the previous mail history and response data, Darwill performed an analysis to determine the optimal timing to target qualified, non-converted leads.
•  Findings indicated timing of contact had a direct correlation to response.
•  Increased frequency of contact within crucial response window (within 1st year).
•  Cater messaging to address known conversion hurdles.
•  Timing and content of their next touch point is based on if and how a patient responds.

Response Rate by Time Since Last Appointment

Darwill Analysis Findings:

Patients respond at a higher rate when contacted closest to their last visit.