Lifecycle Journey Marketing Raises Repurchases
Case Study:
A global hearing care company with corporate locations across the U.S. was looking to increase repurchase rates of their existing patients. They had historically reached out to patients based on a past purchase window that aligned best with operations, rather than when optimal response occurred.
Achievements:
Past Campaign Analysis Findings:
| Years Since Purchase | Cost Per Eval | Eval Response Rate | Cost Per Eval |
| 3 Years | 9.60% | 4.43% | $13.68 |
| 4 Years | 8.69% | 3.93% | $14.99 |
| 5 Years | 6.37% | 2.83% | $19.51 |
| 6 Years | 4.64% | 1.06% | $61.96 |
| 7+ Years | 2.73% | 0.82% | $73.55 |
Darwill Analysis Findings:
Patients response dropped off significantly after 7 years. Indicating that as the optimal time to segment the data for different messaging.
