Top 5 Dental Marketing Ideas to Grow Your Practice
Like most dentists, you want to grow your practice by keeping current patients and bringing in new ones. Between handling patients and managing staff, you more than likely have your hands full and can't focus on dental marketing.
Darwill helps you stay engaged with current patients, attract new ones, and turn new visitors into loyal, long-time patients. Here are five dental marketing ideas we can incorporate into your strategy for practice growth.
Local Paid Ads
Local paid ads can be a highly effective way to help grow dental practices. They can increase the visibility of your practice and attract more patients to your website or physical office location by targeting specific geographic areas where potential patients are located. Paid ads can also target specific demographics, such as age or income, to ensure that the right people see the ads. This can maximize the return on investment for the ads and increase the likelihood of converting ad viewers into actual patients. Additionally, local paid ads can help dental practices stand out from competitors and establish a strong online presence.
Geo-Fence Targeting
Geo-fencing is a powerful tool to reach patients and prospects in an effort to grow your dental practice. By setting up a virtual boundary around a specific geographic area, such as a competing dental office, you can target your ads to prospects who step in and out of that boundary. This allows practices to encourage prospects to change dental providers and schedule with your office instead. This data enables us to send special offers or promotions to people who have entered the virtual boundary, which can help attract new patients and increase loyalty among existing ones.
Direct Mail
Direct mail is a great way to reach patients and prospects in their mailboxes. Up to 90% of direct mail gets opened, making this channel an important one to add to your marketing strategy. Direct mail can be tailored to the individual to ensure they receive messages that align best with their stage of care. You can send treatment incomplete reminders to existing patients, welcome letters to potential prospects who moved into the neighborhood, or postcards to retarget inactive patients to bring them back to your office. You can create a strong first impression through personalized, targeted mail and increase the chances of converting prospects into actual patients while building trust with current patients.
Additionally, direct mail can promote special offers, discounts, or new services, which can help incentivize people to schedule an appointment. Direct mail is a cost-effective way to reach patients and build brand awareness while creating a personal connection that can lead to long-term loyalty and practice growth.
Generate Customer Referrals
Many dental practices can acquire new patients through referrals. One way to ask for referrals is to politely request one during the patient's appointment. You can also provide patients with referral cards or brochures to hand out to their friends and family members. Another option is to send follow-up emails or texts to patients after their appointment, thanking them for their business and reminding them to refer others. Practices can use social media and online reviews to encourage patients to share their positive experiences and recommend the practice to others. By actively seeking out referrals and making it easy for patients to refer family and friends, dental offices can grow their patient base and establish a strong reputation in the community.
Reactivate Previous Patients
It's not uncommon to see patients become inactive. Patients can forget to make a follow-up appointment or experience other factors causing a delay in dental care. When patients become inactive, there are several things you can do to encourage them to return for check-ups and treatments. Automated appointment reminders can be sent to get them to call and schedule their next cleaning or to come back for incomplete treatment. You can also excite them about your practice by including information about any new services, staff, or technology improvements made since they last came in. Incentives, such as a discount or free service, can also be appealing and push them to make an appointment. Finally, targeted social media campaigns enable you to reach out to inactive patients and remind them of the importance of regular dental care.
By consistently following up with inactive patients, dental practices can successfully reactivate these patients and establish a long-term relationship that benefits both the patient and the practice.
Grow Your Dental Practice with Darwill
Partner with us to grow your dental practice. Darwill can help you put the best marketing strategies into practice. Whether it be the ideas mentioned in this article or taking a look at our wide array of marketing services, we will build a plan that best aligns with your practice's needs and goals. Grow and retain patients with Darwill.
