Smart Direct Mail: Say Goodbye to Junk Mail
Junk mail – you know what it is, and you’ve more than likely received it in your mailbox. Junk mail consists of unsolicited advertisements, catalogs, and other mass mail. This mail often goes straight to the recycle bin resulting in an inefficient allocation of the business’s marketing budget and causing them to miss out on conversion opportunities. So, what is the alternative?
Darwill’s smart direct mail is your best option to target consumers, boost engagement, and increase conversions and ROI. Smart mail is automated, personal, integrated, data-driven, and trackable. Why continue wasting your marketing dollars on junk mail when you can leverage Darwill’s intelligent mail?
It’s time to say goodbye to junk mail and hello to smart direct mail. Start sending mail that drives results and engages customers; contact us to learn more.
Darwill’s Smart Direct Mail
Recent research shows that direct mail receives the highest ROI of 112% across all channels. You need to ditch junk mail and incorporate smart mail into your marketing strategy to achieve these results.
Darwill’s intelligent mail consistently outperforms junk mail because we pair your data with our in-house consumer file. Capitalizing on multiple data sources helps us define your target audience, analyze purchase history, identify trends, and build data models all of which help construct an intelligent mail campaign. With targeted mailing lists, we can tailor messaging to specific customer segments and select the right event triggers, making direct mail more relevant to the recipient and increasing the likelihood of a response.
But that’s not all we can do. There’s so much we can leverage with smart direct mail and our full-service capabilities. The following list
Darwill’s smart direct mail allows you to:
- Find and target the right audience with verified addresses.
- Set up A/B tests and apply learnings to future campaigns.
- Quickly deploy campaigns with automated trigger marketing.
- Personalize each piece with the recipient’s name, location, or related imagery based on past purchases.
- Localize your messaging and maps to stay relevant with consumer location data.
- Drive action with interactive QR codes.
- Work with one partner that has data science, creative, and print all in-house.
- Custom-built data models discover your best customers and prospects to mail to while also avoiding excessive marketing expenditures on poor leads.
- Integrate your direct mail with other digital marketing efforts.
- Track results into which pieces are high performers and optimize based on these insights.
- Scale per campaign from one to millions of mail pieces.
Start Sending Smart Mail and Achieve Better Results
It’s time to get smart about your direct mail efforts. Stop ending up in the recycle bin; attract your audience with engaging, personalized, and targeted direct mail. Darwill’s smart mail strategy leverages data to find your audience and build intelligent campaigns that are automated and tailored to the recipient. We’ll also help you discover meaningful information about your audience and apply our learnings from each campaign. There are so many possibilities with intelligent mail. Say hello to smart direct mail with Darwill.
