Make The Most Of Paid Social
Updated July 27, 2023
Social media marketing is a great way to reach your customers. While you may be uncertain of social media’s ROI, the fact is that platforms like Facebook and Twitter are where your customers are. In fact, 4.9 billion people around the globe use social media. Having a social presence is a must but you must do more than just maintain a profile or send a post every once in a while.
To make the most of social media’s capabilities, you’ve got to invest in paid social advertising. Social media ads not only convert leads into customers, but they also help keep your business top of mind for your customers.
What is Paid Social?
Paid social is sponsored content that runs in the form of ads and promoted posts. It is a great tool for your marketing strategy. First, it allows you to reach people who aren’t already following your company on social media. Because of this, you can target people who are interested in the type of products or services your business offers. On LinkedIn, for example, you can target people using information like their location, job title, or company.
Enhance Your Social Presence
Additionally, paid social helps you enhance your social media presence. Typically, a simple tweet will reach just 10% of your followers. With paid search, however, you can reach nearly twice that number. While you can pull reporting on how your organic posts resonate with your customers, paid social allows for you to more accurately understand your audience engagement and response rates. You can use that data to tweak your campaigns, improving them and adjusting them as needed.
Increase Website Traffic
Paid social is also an extremely effective method of driving traffic to your website. Studies show that 65% of people click on ads when making purchases, which will direct them to the associated landing page. If you’re looking to send traffic to your website so people can view your products and services, paid social is a wonderful way to do so. To make your ads even more effective, try using a clickable call-to-action (CTA) which will deliver your customers directly to a form fill or email. Using a CTA will boost the engagement of the ad and direct more people to your website for conversion.
Maximize ROI with Paid Social
Paid social is a great tool for any business looking to make the most of their social media presence. In order to get the maximum return on investment, it’s best to build a full-scale social media strategy that will resonate with your customers. Unsure where to start? Chat with the team at Darwill today. We are a team of experts who will help you build a social strategy and an ad campaign that will deliver results.
